What is Digital India Campaign? Jackpot or Failure: Explained

You may ask, what is Digital India? You may have heard this or maybe well aware of this, but the definition is to keep differentiating every passing year. India has been making rapid digital strides to bridge the urban-rural divide.

What is Digital India Campaign?

The Digital India campaign, which is a part of Prime Minister Narendra Modi’s ambitious plan for what he calls “A Digital India.” It seeks to transform Indian society and economy by providing internet access, digital literacy skills training, and information technology-enabled services across the board from agriculture to education. The scheme has been met with mixed reactions from people and businesses infrastructure.

Digital India by Modi Ji is an initiation to help India in digital empowerment. Digital India was introduced to help India become digitally empowered and creating digital infrastructure.

Nowadays, it’s easy to access government services online. Years back, it was not simple.

The whole definition of Digital India was explained in two powerful words, the “Power to Empower,” the words are defined as “empowering Indian society by giving them the power of digitization.”

When Digital India Launched

The Digital India Campaign was aimed at improving the lives of the general people. 0n the 1st of July, 2015, Prime Minister Modi launched Digital India. The initiative is making sure that every citizen in India has access to digital services.

9 Pillars of Digital India

The central idea behind the program is to increase access to technology for more people by working with public institutions to promote technological improvements in the country – especially when it comes to providing internet services to the areas that currently do not have them. The program not just helps citizens but the government also. Below are the 9 Pillars that help to Digitize India.

Digital India by Modi aims to provide digital access to nine pillars of growing India. The initiative includes Broadband highways, eKranti Mobile, Public internet, Skill development, e-Governance tech program, Information for all, Harvest Program for farming, Make in India, Information technology for the job.

9 Pillars of digital India infograph

Benefits of Digital India

As of now, you may know the answer to what is Digital India Programme? There are lots of benefits also that have been digitizing India and bringing goods to it. The Digital India Programme is helping India in multiple sectors like eGovernance, Agriculture, Health, Education, Jobs, Manufacturing, Finance, Power, Skill, and digital infrastructure. Some of the benefits of the Digital India Programme are:

  1. Digitizing India and helping it to become a digitally empowered country.
  2. Empowering Indian women.
  3. The number of digital transactions has increased. Now, more Indians prefer Digital payments.
  4. Under Digital India Programme, there are around 4.3 million CSC units registered by the year 2021.
  5. Introduction of Aadhar Card as a digital identity.
  6. Availability of eSign system. Electronic signature service.
  7. Digital services like eHospital registration, Soil Health Card, eNAM, Digilocker, eVisa, GeM,  National scholarship program, and Jeevan Praman are available online.
  8. Digital India Programme promotes Electronics manufactures and BPO sectors in small towns.
  9. Introduced Cyber Swachhta Kendra to prevent botnet infection in India.
  10. Digital land record was introduced to bring the land data in clean and digital form.
  11. Digitization in education sectors. SWAYAM, National Digital Library, National Knowledge Network are parts of this initiative.
  12. Digitization of rural areas in India is possible under this program. 
  13. The Digital Saksharta initiative called Pradhan Mantri Digital Saksharta Abhiyan is one of the advantages of Digital India.

Digital India Three Key Visions

  • Build safe infrastructure for everyone.
  • Governance and services on fingertips
  • Giving digital access to empower every Indian citizen

All Projects Under Digital India Campaign

The government of India has announced the following initiatives under the Digital India Programme key visions, that provide reliable digital infrastructure.

what is digital india

Infrastructure Under the Program

Digital India Campaign infrastructure is making it easy for the Indian government to provide secure and transparent services. Some are;

  • Aadhaar Facility: Adhaar card is a form of identification issued by the government that allows residents to avail various services and facilities. Every Indian citizen must have this as their identity. It’s also known as Indian Rupees Card, National ID Number (NIN).
  • National Knowledge Network: The National Knowledge Network (NKN) is a collection of universities, laboratories, and companies working together to promote India as a hub for innovation. NDL, NPTEL, etc. are some of the NKN enabled applications.
  • Broadband: The initiative aims to provide broadband connectivity by connecting more than 250,000-gram panchayats by optical fiber cables. About 2,90,162 kilometers of optical fiber have already been laid, connecting 1,15,643 gram panchayats.
  • Facilitated GI Cloud (Meghraj): Meghraj is accelerating the delivery of various e-government services and web applications. Meanwhile, it is also making better use of government IT infrastructure and funds. India is using cloud computing services on more than 890 government websites, applications, and online services.
  • eSign Facility: Also called Electronic Signature Service (eSign). You can use this to sign your electronic format documents securely.
  • Access to mobile connectivity: Mobile services are super popular in the country, but many folks living in rural areas don’t have access to it. With the program the rural area digitization is possible.

Government Services on Your Fingertip

  • Digital payments made easy: The digital payments ecosystem has grown so much. A payment system like BHIM has made it easy. Many known brands have been using the BHIM method as their preferred payment system. According to the Digitaindia platform, India had done 163 lakhs transactions of the value around INR 7065 crore by just using the BHIM application in 2018. Now, it’s as quick as snapping the fingers to transfer the money digitally.
  • UMANG: The app will save you from running around government departments for a piece of work. UMANG is facilitating 21568 services of state government, central government, and bill payments and keeps adding more.
  • AEPS: With this initiative, the government has widened its Digital payment initiative. Now, using Adhaar for your financial transaction is possible at any PoS. Here, PoS stands for Point of Sale / Micro ATM.
  • GeM Platform: GeM is a Government e-Market Place where you can procure goods and services. You can also apply for bids on various government requirements.
  • JAM Trinity: JAM Trinity is what we call Jan-Dhan-Yojana. It stands for Jan Dhan-Adhaar-Mobile. The JAM scheme ensures to help the poor in India.
  • eHospital: eHospital initiative ensures digitize the doctor service facility for patients in India. With the eHospital facility, you can register for various hospital services like online registration, diagnostics report, and many more.
  • Soil Health Card: The Indian government offers SHC under Digital India by Modi. The SHC is a printed document that authenticates the health of your land soil. The authentication is based on 12 parameters. With the help of this initiative, the government aims to help the farmers for their long run of soil health.
  • eVisa: As its name appears, eVisa facilitates you to apply for the visa online. You no longer need to pay any intermediate or agent for applying for the visa, ‘yes, you can do it yourself.
  • eNAM: NAM stands for National Agriculture Market that helps to trade agricultural commodities on its online platform.
  • eCourts: eCourt or Electronic Court is a government of India initiative to improve the infrastructure of courts. The Indian government introduced it to enable computerization in the court systems and reduce the usage of paper and hardcopy during the judicial process. It facilitates easy and automated information accessibility for its stakeholders, provides an affordable justice delivery process, and more.
  • Digilocker: Digilocker works as a document digital wallet that can store the authentic version copy of your important documents like Pan Card, Adhaar Card, Driving License, Passport, etc.

Empowering Indian Citizens

  • IBPS (Small towns BPO promotion): Promoting BPO (Business Process Outsourcing) is the government’s biggest outreach program to create more jobs and IT growth in rural and small-town areas. The initiative was introduced for the digital transformation of rural and semi-urban areas in India.
  • Promoting Electronic manufacturer: The target is, zero import of electronic products. The government of India has brought National Policy on Electronics to match the goal. There are many program that had been introduced to enhance the Phds and promot electronic manufacturers in India.
  • Common Services Centres (CSC): CSC delivers essential government services and schemes, healthcare, education, agricultural-related services, and more to citizens in rural areas.
  • Digital literacy programs DISHA & NDLM: The program launched as  Digital Saksharta Abhiyan or National Digital Literacy Mission helped around 53.7 lakhs persons in getting IT training and certification.
  • Jan-Dhan-Yojana: The government of India initiated Jan-Dhan-Yojana in August month of the year 2014. The motive to launch this mission was to ensure every individual in India has financial access through a bank account. 
  • Kushal Vikash Yojana: Pradhan Mantri Kaushal Vikas Yojna (PMKVY) was launched in 2015 as a flagship scheme. The scheme enables Indian youths to take up industry-relevant skill training to help them achieve a better livelihood. It’s also beneficial for individuals with prior experience, as the experience can be certified under the RPL.
  • PAHAL Scheme: To benefit the consumers, the government launched PAHAL on June 1, 2013. PAHAL scheme is also known as Pratyaksh Hanstantrit Labh or DBTL (Direct Benefits Transfer for LPG). Under the scheme, the consumers can get LPG subsidies. The government re-launched the scheme on November 15, 2014. It has resolved the difficulties faced by consumers. Now, the customers pay the market price on domestic LPG connections, and subsidies are transferred directly to their bank account.
  • Visvesvaraya Ph.D. Scheme For Electronics and IT: MEITY (Ministry of Electronics and Information Technology) and the government of India introduced Visvesvaraya Ph.D. Scheme for Electronics and IT. The aim was clearly to enhance the number of PhDs in the profile of ESDM (Electronics System Design & Manufacturing) and IT sectors.
  • TPDS: Targeted Public Distribution System is a government initiative now as a part of digitizing India. It was launched to distribute the foodgrain to the poor in India. It works as a system to identify the poor to deliver its benefits at the FPS level as it had felt the unorganized sector was not making enough progress and has a high level of corruption.
  • OpenForge: The government of India has launched a platform with OpenForge to make the government’s application development more secure and easy. Open Forge allows developers to collaborate with developers (subjected to approval) who want to get their involvement in emerging technologies.
  • NREGASoft: NREGAsoft is an e-Governance system that aims to take NREG over the web to make it more accessible for farmers, thus bringing agriculture into the technological fold. The NREGAsoft project will enable timely payments for NREGA workers, provide them with tools to communicate with their peers, and create an online data repository of all aspects of the scheme for better analysis.

Is Digital India successful?

In short, the answer is yes. Let’s see how the answer is “yes.”

You have used online digital payments technology, booked your LPG online, received the notification about your ITR due dates, paid your traffic challan online, booked a train ticket yourself, or any of the government initiatives that come under the campaign. If you have been using any of the facilities, the chances are the campaign is successful.

Talking about the 9 pillars of Digital India, it has created a digital era that’s not just limited to the benefits it provides but also creates more job opportunities, helps Indian citizens with their day-to-day lives and businesses.

Digital India Issues and Challenges

You may have got the answer to “what Digital India is.”
Of course, the campaign has been adding lots of value to an Indian citizen’s life, but is that easy?

The government of India has launched the campaign with the motive to deliver good governance, digital infrastructure, and other 9 Pillars of Digital India. However, the journey is not easy.

  • The digital transformation of India is a big step forward for a country like India, where a bulk of the population lives in rural areas. There’s plenty to be done! It will take lots of investment to improve the infrastructure and creates opportunities to connect villages with the internet.
  • Indian citizens living in rural areas have no proper knowledge about the internet and digitization. It’s challenging to spread awareness about the proper usage of the internet, motivate them, and being a part of the Digital India Programme.
  • India is the state of politicians, hence; corruption is also high. It must be a hectic process to deliver the benefits to the people living in villages. Panchayat, gram pradhan, and other people who claim to contribute to the government effort are all wrapped in corruption.
  • The campaign is facing a significant issue with not having enough skilled manpower, which puts a strain on the quality of the service the government of India is trying to facilitate to the common men.
  • India’s Digital Infrastructure is Expanding but Lacking the Latest Technological Innovations that slows the infrastructure development slow.
  • With the implementation of the Digital India Campaign, the number of cybercrimes has also increased. Cybercrime and breach of privacy have been a deterrent to the use of digital technologies. Fear of cybercrime and breach of privacy is what’s keeping many from adopting digital technologies.

The Digital India Campaign is a great initiative that can help India move forward and become a more prosperous and advanced nation.

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