About Digital India Insight
Digital India Insight (DII) is a research-oriented platform devoted to the comprehension of the impact of Google Search, AI Overviews, and the changing ranking systems on the actual business visibility.
Search behavior changes are recorded using the platform by first-hand observations of SERP, visibility analysis and controlled search experiments. This is not intended to sell SEO services, but rather to research the actual real-world shift in visibility that happens when search systems are modified and what this entails to businesses.
Digital India Insight was founded in 2015, and initially it was a business-oriented publication. With the transformation of the Google Search engine and the emergence of AI-driven search results, which started influencing the user behavior, the platform started focusing on search visibility research and analysis.
Today, DII Serves As an Independent Log of:
- SERP layout changes and their impact on clicks
- AI Overview behavior across informational and commercial queries
- Ranking stability versus traffic volatility
- Search intent shifts caused by system updates
Any observations and notes made on Digital India Insight will not be made based on theory or computer generated summaries but real world analysis.
The site is operated by Sumit Pandey, an SEO strategist and SERP analyst who has been operating in various industries and markets since 2014. His research is based on the diagnosis of the decline of visibility, the learning of intent mismatches, and the discovery of the effects of search systems on discoverability over time.